The same traffic. Twice the revenue.

Nordic Athlete makes protective and training gear for handball, basketball, football, volleyball and cycling, developed and tested with elite athletes.

The product and the ambassadors were there. The job was to make the webshop and the ads as sharp as the gear.

The problem and the goals

Before the start, the webshop converted 1.9% of visits. The brand does not run discounts as a rule, so ads and emails had to sell on product, use and brand rather than price, and discount-code ads had not worked.

The solution

We built the ads around what worked for the brand: specific protection on one named product, ideally told by an ambassador, and let emails and flows do the rest.

What we did

1. Tested the angles against each other and scaled the ones that sold: ambassador plus product and specific protection instead of discount codes
2. Built the ads with the brand's ambassadors from Danish handball
3. Set up automated flows in Klaviyo: welcome, browse, abandoned cart and checkout, and post-purchase cross-sell
4. Set a fixed cadence of at least one send a week and monthly reporting
5. Timed the campaigns to the start of the season in August and September, when protective gear sells the most