By Doodle Dog - Profitable growth & Nordic expansion
Aggressive but controlled scaling with Swedish market expansion in 60 days through strategic Google Ads and email marketing
CLIENT
By Doodle Dog
INDUSTRY
E-commerce
DURATION
18 months
SERVICES
Profitable growth is a discipline
Especially for self-financed businesses, where the bottom line must keep up with every krone invested. Our partnership with By Doodle Dog is a strong example of this.
The strategy was clear: Aggressive but controlled scaling. We significantly increased the Google budget and executed a fast, successful expansion to the Swedish market.
The Challenge
By Doodle Dog is a self-financed business where the bottom line must keep up with every krone invested. They needed a partner who could execute aggressive but controlled scaling with sustained profitability - and expand into new Nordic markets.
The Solution
The strategy was clear: Aggressive but controlled scaling. We significantly increased the Google budget by 1021% and executed a fast, successful expansion to the Swedish market in just 60 days. Meanwhile, email marketing was optimized, lifting the revenue share from 5% to 13%.
Hear from Torben
Torben from By Doodle Dog shares his experience working with Swerv and how the partnership has helped scale the business profitably.
From aggressive Google Ads scaling to Nordic expansion - hear firsthand about the journey and results.
Creative ads
We created targeted ads that spoke directly to dog owners' needs and desires
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Implementation
A structured approach that ensured measurable results from day one
Aggressive but controlled scaling of Google budget by 1021%
Fast, successful expansion to Swedish market in just 60 days
Email marketing optimized to strengthen direct revenue
Email marketing revenue share lifted from 5% to 13%
Sustained profitable ROAS of 5.1 despite significant budget scaling
Implementation of advanced email marketing automation flows
Strategic setup of Shopping Ads and Search Ads campaigns
Optimization of product feeds for maximum profitability
Next step: Aggressive scaling of Swedish market and new markets in 2026
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