By Doodle Dog - E-commerce growth through Google Ads

    From small webshop to market-leading dog accessories through strategic Google Ads and email marketing

    CLIENT

    By Doodle Dog

    INDUSTRY

    E-commerce

    DURATION

    15 months

    SERVICES

    Google AdsEmail MarketingStrategy
    +4.07M
    Increased revenue
    5.1
    ROAS
    328%
    ROI

    A partnership built on results

    By Doodle Dog had a good product line, but lacked the right digital strategy to scale their online sales and reach dog owners across Denmark.

    We developed a comprehensive Google Ads strategy combined with email marketing automation and data-driven optimization to maximize both reach and profitability.

    Strategic Google Ads setup
    Email marketing automation
    ROAS optimization
    Swerv team working on By Doodle Dog campaign

    The Challenge

    By Doodle Dog had a good product line, but lacked the right digital strategy to scale their online sales and reach dog owners across Denmark. They needed a partner who could help them increase both revenue and profitability.

    The Solution

    We developed a comprehensive Google Ads strategy combined with email marketing automation and data-driven optimization. Through strategic keyword research and continuous optimization, we achieved an average ROAS of 5.1 and increased profit by 240%.

    Creative ads

    We created targeted ads that spoke directly to dog owners' needs and desires

    By Doodle Dog customer review ad
    By Doodle Dog shopping basket ad
    By Doodle Dog car seat product ad

    Implementation

    A structured approach that ensured measurable results from day one

    1

    In-depth keyword research and competitor analysis in the dog accessories segment

    2

    Strategic setup of Shopping Ads and Search Ads campaigns

    3

    Implementation of advanced email marketing automation flows

    4

    Systematic A/B testing of emails and ad creatives

    5

    Continuous ROAS and profit margin optimization

    6

    Development and distribution of conversion-optimized campaign emails

    7

    Optimization of product feeds for maximum profitability

    8

    Strategic scaling of advertising budgets

    9

    Implementation of lead collection campaigns for email segmentation

    Ready to scale your e-commerce?

    Let us help you achieve similar results. Book a free consultation and get a tailored strategy for your business.

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