Fertility Clinic - Google & Meta Ads lead generation
How we help couples on their journey to parenthood with respectful marketing
Client
Fertility Clinic Copenhagen
Industry
Healthcare (Fertility)
Duration
30 months
Services
Increased leadsIncreased leads
Lead price decreasedLead price decreased
Local impressionsLocal impressions
Navigating strict rules to deliver results
Some industries are harder to advertise in than others. Fertility treatment is one of them. Here you're not just working with Google's and Meta's rules, but also with legislation.
That was the starting point when we began the collaboration with a fertility clinic. The task was to create results within those constraints. We built a strategy focusing on both visibility at the top of the funnel and conversions at the bottom.
The Challenge
The fertility clinic had many couples who needed help, but it can be difficult to reach them in a respectful way. They had to be careful not to seem intrusive.
The Solution
We helped them create ads on Google and Facebook that reach the right people without being intrusive. All with respect for the couples' situation.
Respectful help that works
We created ads that show understanding and empathy, and that reach couples considering fertility treatment.
The result was more inquiries from couples who were ready to take the next step.
Implementation
How we helped more couples on their journey
Scaling of Meta Ads and Google Ads campaigns
Strengthening communication and increasing relevance
Building branding strategy for strong local presence
Optimization of tracking setup in high-competition market
Continuous optimization with focus on quality over quantity
