A new brand from day one, with a well-known face up front.
Men's skincare launched with Jesper Buch: a 3.41% conversion rate in the launch month.
- CLIENT
- AlfaLab
- INDUSTRY
- Men's skincare (e-commerce)
- DURATION
- Since the launch
- SERVICES
- Four disciplines
May 2026, on the webshop.
The highest in the ad account, at a ROAS of 2.70.
From 1.20 to 2.26 in 2026.
May to September 2026.
May 2026 to today
Ongoing monthly partnership.
AlfaLab is Danish skincare for men and NatureCell's sister brand. Behind it are NatureCell's founders, Allan and Lizbeth, with Jesper Buch as co-founder and the face of the brand.
We have been on board since the launch in May 2026 and run the ads, the email flows and a compliance check of all copy.
The problem and the goals
A completely new brand has no customers, no data and no awareness to build on. On top of that, the same strict rules apply as at NatureCell: cosmetics must not be credited with effects that have not been documented.
- Launch the webshop with a healthy conversion rate from the first month
- Use Jesper Buch as the face in a way that feels genuine, not like an advert
- Comply with marketing and claims rules in all copy, on every channel
The solution
We built the launch around Jesper Buch himself and made ads, emails and compliance systematic from day one.
What we did
- Launched with content from Jesper Buch, including his own post, which got the highest CTR in the account
- Found the winning video on Meta: Jesper Buch and Lizbeth on what it takes to invest
- Put nine automated flows live in Klaviyo, so new customers get a follow-up after their first purchase
- Explained the ingredients in general terms and checked all copy for compliance before publishing
Results
The figures are from AlfaLab's webshop and Meta ad account.
WEBSHOP (SHOPIFY)
- 3.41%
Conversion rate in the launch month, May 2026
- 3.1%
Average conversion rate from May to September 2026
META
- 6.47%
CTR on Jesper Buch's own post, the highest in the account, at a ROAS of 2.70
- 2.59
ROAS on the winning video with Jesper Buch and Lizbeth, CTR 3.15%
- +89%
ROAS from August to September 2026, from 1.20 to 2.26
