Out of the red, with a webshop that carries the business.
Turnaround for a struggling toy shop: from DanDomain to Shopify, with a new brand universe and full channel operations.
- CLIENT
- Bjørnen og Musen
- INDUSTRY
- Retail & e-commerce (toys and children)
- DURATION
- 16 months
- SERVICES
- Seven disciplines
From November 2025, the first full month on Shopify, to September 2026.
From November 2025 to September 2026.
On the webshop.
April 2025 to July 2026 (16 months), ongoing
Performance-based all-in partnership. A steady, ongoing monthly collaboration.
Bjørnen og Musen started as a physical toy shop with an older webshop that hardly sold.
We built a whole new commercial engine from scratch and pulled the shop and the webshop in the same direction.
The problem and the goals
The shop was losing money, and a lot of capital was tied up in stock. Without a working online business, it was heading for bankruptcy.
- Get a working webshop that converts, as fast as possible
- Create a new, scalable revenue channel online
- Turn the whole business from loss to profit
As a secondary goal, Bjørnen og Musen wanted a strong brand universe and local visibility that could lift both the shop and the webshop.
The solution
We moved the webshop to Shopify, built the brand and put the channels to work, online and locally.
What we did
- Migrated the whole site 1:1 from DanDomain to Shopify with 301 redirects, speed and mobile optimisation
- Developed a full brand and design system and a story universe with recurring characters
- Built about 300 new collections as combinatorial engines, bundles and seasonal campaigns
- Set up full channel operations: Meta, Google Ads (PMax), email in Klaviyo, CRO and server-side tracking
- Built local SEO and tied the local work directly to the webshop's growth
Results
Online growth and the local work together turned the business from loss to profit.
WEBSHOP (SHOPIFY)
- +402%
Monthly revenue, from November 2025 (the first full month) to September 2026
- +432%
Orders per month over the same period
- +70%
Conversion rate
PHYSICAL SHOP
Turned from loss to profit through combined local and online work
META (BUILD-UP PHASE)
- 2.6%
CTR
Reach and awareness built from zero on a new domain
ORGANIC & EMAIL
- #6
On a key local search term, with Domain Rating built from 0
- 59-62%
Email open rates
A business that would very likely have gone bankrupt without intervention is healthy and growing today, and in under a year the webshop has become the channel that carries the business.
