Pure Vinduespolering - Local lead generation with Meta Ads
From local competition to dominant window cleaning service in Aarhus
Client
Pure Vinduespolering
Industry
Window Cleaning & Cleaning
Duration
14 months
Services
Lead priceLead price
Lead price decreasedLead price decreased by
CTRCTR
Winning through hyper-targeted efficiency
In a competitive local market, you win through hyper-targeted efficiency. Our partnership with Pure Vinduespolering in Aarhus is a great example of that.
To dominate the market in Aarhus and specifically Aarhus Ø, we executed a full digital transformation. The process included a new conversion-optimized website, a custom-built price calculator, and targeted Meta advertising. Now we're expanding the foundation with a focused local SEO strategy.
The Challenge
Pure Vinduespolering wanted to optimize their digital marketing and automate the sales process. They spent a lot of time on customer dialogue for pricing and booking, which limited their scaling opportunities.
The Solution
We developed a window cleaner calculator that automates pricing and booking, combined with optimized Meta Ads and new website to reduce manual sales work and increase conversions.
Professional video material
We created professional video material that showcases Pure Vinduespolering's quality service and builds trust with potential customers in the local market.
Through authentic storytelling and demonstration of their work, we achieved significantly higher engagement and conversion rates on social media.
Implementation
How we dominated the local market
Geo-targeted Meta Ads campaigns for Aarhus and surrounding areas
Development of professional video material for marketing
Development of custom-built window cleaner calculator
Design and development of new professional website
Implementation of Google My Business optimization for local visibility
Creation of local landing pages for different service areas
Conversion tracking and lead-scoring system for qualification
Local marketing strategy
How we further optimized in the Aarhus area
Geo-targeting
Precise targeting of local customers in Aarhus and surrounding areas
Local optimization
Further optimization of local search results and visibility
Conversion Focus
Optimized landing pages for maximum conversion
New professional website
With window cleaner calculator and optimized user experience
Window cleaner calculator
Custom-built calculator that automates pricing and booking. Customers can get instant price estimates and book directly without the need for customer dialogue, saving Pure Vinduespolering enormous amounts of time on the sales process.
Optimized user experience
Responsive design optimized for all devices with focus on local SEO and fast loading to significantly improve conversion rates.
