B2B Loupes Company - International expansion through Google Ads
From local supplier to international market leader through strategic Google Ads expansion
Client
Specialist equipment company
Industry
B2B Specialist Equipment
Duration
17 months
Services
4 countriesMarkets expanded to
Increased leadsIncreased leads
Increased trafficIncreased traffic
Sometimes a single channel is enough to change the game
Before we came into the picture, Google Ads wasn't something they could really get to work. We approached the task with a clear strategy: Get the fundamentals right and use it to scale internationally.
It worked. We rolled out profitable Google Ads campaigns in Germany, Sweden, Poland, and Australia. It not only paid off in the new markets but lifted the entire business. Google Ads went from being an uncertain budget item to becoming a solid and profitable part of their business.
The Challenge
The company had a strong product in specialist equipment, but needed to expand to international markets and scale their B2B lead generation across different cultures and languages.
The Solution
We developed an international Google Ads strategy with country-specific campaigns and culturally adapted messaging to penetrate four new markets: Poland, Germany, Sweden and Australia.
International marketing strategy
Through extensive market analysis and cultural adaptation, we created campaigns that resonated with local audiences in each market.
The result was a successful expansion to four new markets with strong results from day one.
Implementation
How we expanded to four new markets
Market analysis and competitor research in Poland, Germany, Sweden and Australia
Creation of country-specific Google Ads campaigns
Consulting on ads and strategy for new markets
Implementation of advanced tracking setup that tracks different dealers per country based on Google Ads performance
A/B testing of messaging across cultures and markets
