Growing again, with new customers.
Broke the plateau: from relying on retargeting to growth from new customers.
- CLIENT
- NatureCell
- DURATION
- 6 months
- SERVICES
- Five disciplines
February to June 2026 against the same period in 2025.
On Meta.
February to July 2026, rounded.
February 2026 to July 2026 (6 months), ongoing
Performance-based partnership (CMO + e-commerce manager). A steady, ongoing monthly collaboration.
NatureCell had hit the ceiling in its existing market, and growth had stalled.
We moved the centre of gravity from repeat purchases to new customers and made the whole setup systematic.
The problem and the goals
Too much revenue came from retargeting and brand searches, meaning people who already knew the brand. The ads were too similar, so the algorithm did not bring new people into the top of the funnel. On top of that, NatureCell works in a tightly regulated field.
- Break the reliance on retargeting and bring new customers into the top of the funnel
- Restart growth
- Build a setup that meets every relevant law without slowing production
The solution
We moved the budget towards new customers, gave the ads more variation and built compliance into production.
What we did
- Moved the budget to broad prospecting as the main growth engine
- Introduced a two-track content strategy: a tightly branded track and a flexible test track for lower CPM
- Tested authentic, native content in many variations, in a steady flow
- Rebuilt Google Ads from scratch with brand and non-brand separated, and gave the Shopify webshop a UX and CRO check-up
- Built a compliance system: a GPT, trained on Danish marketing law and the rules on product claims, that checks all copy before it goes out, with internal sign-off as a fixed step
Results
The shift broke the plateau NatureCell had been stuck on, and growth came back.
WEBSHOP (SHOPIFY)
- +57%
Revenue year on year, February to June 2026 against 2025
- +30%
Average order value, February to July 2026, rounded
META
- +278%
Exposure to new audiences
- −24%
CPM
EMAIL (KLAVIYO)
- 60-69%
Open rates
When NatureCell got major national TV exposure, we coordinated the whole effort across paid, email and content. It became the biggest regular sales month in the brand's history, and NatureCell is growing again today.
