More visibility in Copenhagen, for less per impression.
A new website, a CRM with automations and Meta Ads for a sports bar in central Copenhagen.
- CLIENT
- Pool-Pub
- INDUSTRY
- Sports bar & activities (Copenhagen)
- DURATION
- Ongoing
- SERVICES
- Four disciplines
CPM from DKK 69.54 in November 2024 to DKK 13.67 in July 2026.
From 52,026 in October 2024 to 522,982 in May 2026.
April 2026, against 24,229 in October 2024.
From October 2024 to October 2026.
Ongoing
A steady, ongoing engagement with strategic advice.
Pool-Pub has pool, darts, activities, function rooms and live sport under one roof in the middle of Copenhagen.
We built a new website, set up the whole CRM system with automations, run the Meta ads and advise on strategy as we go.
The problem and the goals
When a place has this much on offer, finding the right thing and booking it has to be easy. And the city has to know what is on, without the ad budget disappearing into expensive impressions.
- One website where activities, group bookings, function rooms and events are easy to find and book
- Broad local reach in Copenhagen at a lower cost per impression
- A CRM that follows up automatically
The solution
Website, CRM and ads built by the same team, with ongoing strategic advice.
What we did
- Built a new website with activities, group bookings, function rooms, sport and events with a countdown, the menu and booking
- Set up the whole CRM system with automations
- Ran the Meta ads on an ongoing basis
- Advised on strategy and campaigns as we went
Results
The figures are from Pool-Pub's Meta ad account.
META
- −80%
CPM, from DKK 69.54 in November 2024 to DKK 13.67 in July 2026
- 10×
Impressions per month, from 52,026 in October 2024 to 522,982 in May 2026
- 119,439
Unique people reached in April 2026, against 24,229 in October 2024
- 5.4M
Impressions from October 2024 to October 2026
