Ovation - Lead generation for creative courses

    Helping creatives achieve financial freedom through strategic Meta Ads targeting

    Client

    Ovation

    Industry

    Education/Courses

    Duration

    10 months

    Services

    Meta AdsStrategy
    2,497+

    Leads

    32 DKK

    Lead price

    285%

    ROI

    Swerv team working on Ovation campaign

    Projects that make a real difference

    It's great to work on projects that make a real difference. That's what we do with Ovation, helping artists and creatives build a sustainable business.

    Our job has been to build the digital engine that makes everything run. We've handled everything from building their CRM setup and filming videos to hosting advertising webinars in both Denmark and Norway. It's a mix of strategy and hands-on work.

    Meta Ads
    Strategy
    CRM setup
    Webinars
    Training

    The Challenge

    Ovation had unique courses for artists and creatives, but needed a complete partner for both marketing, system setup and training of their participants in Meta advertising.

    The Solution

    We became Ovation's strategic partner and delivered a complete solution with Meta Ads marketing, CRM system setup and training of their participants through webinars for both Danish and Norwegian groups.

    Creative content that converts

    We created authentic video and image content that spoke directly to creatives' desires for financial freedom and artistic development.

    Through strategic storytelling and personal testimonials, we achieved high conversion rates and lower lead prices than industry standards.

    Authentic testimonials
    Target audience-specific messaging
    Emotional storytelling

    Implementation

    How we reached creatives with relevant messaging

    1

    In-depth target audience analysis of creatives and artists

    2

    Development of creative ad content that resonates with the target audience

    3

    Setup of lookalike audiences based on existing customers

    4

    Implementation of multi-stage funnel with retargeting

    5

    Setup of CRM systems for better customer management

    6

    Hosting webinars for Danish and Norwegian participants

    7

    Training Ovation participants in Meta advertising

    8

    Continuous optimization based on cost per lead and conversion rate

    Supported by recognized foundations

    Ovation is backed by Denmark's leading foundations

    Fund supporter logoFund supporter logoFund supporter logoTuborg fondet logo

    Creative ads

    Targeted content that creates engagement

    Ovation message ad
    Ovation creative ad

    Should we grab a coffee and discuss your business needs?

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