Veterinary Clinic - Google Ads lead generation
From few inquiries to full calendar through targeted Google Ads campaigns
Client
Veterinary Clinic Copenhagen
Industry
Healthcare (Veterinary)
Duration
9 months
Services
Increased leadsIncreased leads
Lead price decreasedLead price decreased
Increased conv. rateIncreased conv. rate
Account takeover: Finding hidden potential
Taking over an account that has run for a long time poses a simple question: Is there more to gain? For an established veterinary clinic already using Google Ads, the answer was yes.
We went through their existing setup from A to Z to find new opportunities. With a systematic approach to bidding, keywords, and ads, we found potential for significant improvements.
The Challenge
The veterinary clinic already had a Google Ads account that had been running for a long time, but they questioned whether there was more potential to unlock from their existing setup.
The Solution
We reviewed their existing setup from A to Z. With a systematic approach to bidding, keywords, and ads, we found significant improvement potential even in an already well-functioning account.
Targeted campaigns that convert
Through strategic keyword research and local geo-targeting, we created campaigns that captured customers in urgent situations with their pets.
The result was a significant increase in qualified inquiries and a full calendar with new patients.
Implementation
How we ensured a full calendar
Focused strategy on primary service areas for dogs and cats
Strengthening local presence on Google Ads
Optimization of tracking setup for better data quality
Changed strategic focus to increase lead quality
Built scalable Google Ads structure for future growth
