Klaviyo flows we build for every single client
Every Klaviyo account we take over gets the same six flows in the same order. Not because stores are the same, but because the maths is.
The welcome flow earns the most. The abandoned checkout flow is the easiest to prove. Neither of those is where we start, because the one that decides lifetime value is the one most stores skip: the flow that gets a first-time buyer to buy a second time.
1. The six flows, in build order
Post-purchase for first-time buyers, because the second purchase decides your LTV. Welcome, because it is the highest-earning flow in almost every account. Abandoned checkout, then abandoned cart, then browse abandonment, each one a step earlier in the funnel. Replenishment last, because it needs order history to be any good.
- Post-purchase, first buyers only
- Welcome flow
- Abandoned checkout
- Abandoned cart
- Browse abandonment
- Replenishment
2. Why post-purchase comes first
A customer who buys twice is worth roughly three times one who buys once, because the third purchase becomes likely. Most stores send an order confirmation, a shipping notice and then silence. Three emails in the first thirty days move more revenue than any campaign we have ever sent: how to use the product, what goes with it, and a reason to come back.
3. What we deliberately do not build first
Winback and sunset flows are sensible, but they are not urgent. A birthday flow is charming, but it earns almost nothing. VIP tiers are a project for later, once the rest is running. If someone proposes any of these before the six above are live and measured, the priorities are wrong.
What we do instead
Six flows, live before anything else, each one measured on revenue per recipient rather than open rate. Campaigns come after, tied to the commercial calendar. Done properly, email ends up carrying a real share of revenue, with no media cost at all.
Klaviyo flows and campaigns that turn one-time buyers into regular customers.
SEE HOW IT WORKS
