Skip to content
THE TEAM
Frederik Sørensen
02

Frederik Sørensen

CO-FOUNDER · PAID, SHOPIFY & KLAVIYO

Frederik works on Meta Ads, TikTok Ads, Shopify and Klaviyo, and he develops systems, both in-house and for our clients.

Frederik has been in e-commerce since 2016. He has run his own web stores to revenues in the millions, been CMO at _Space and e-commerce manager at Skagen Clothing, and helped several of Denmark's biggest web stores. In 2025 he joined Viktor's Mangor Marketing, which became Swerv Digital at the same time.

OWNS
  • Meta Ads & TikTok Ads

    Campaigns, budgets and tests, judged on blended profit.

  • Shopify & Klaviyo

    Webshop and email flows pulling in the same direction.

  • Systems, in-house and for clients

    Tools and automations for us and for our clients.

  • Strategy for every client

    Part of the strategy for every client, with Viktor.

IN E-COMMERCE SINCE 2016
ASK ME ABOUT
  • Blended profit instead of channel ROAS
  • What a Meta account should actually cost
  • The Klaviyo flows we build for every client
THE CLIENT
“Working with Viktor and Frederik has given us peace of mind from day one. They work proactively and are always available when we have a question.”
Torben, co-owner of By Doodle Dog ↗
POSTS
NEXT STEP

Ready to grow?

30 minutes. No slides. You leave with an honest assessment and the three things we would do first. Whether or not you pick us.

BOOK A CALL

BEST FIT FOR STORES DOING AROUND DKK 150,000 A MONTH IN REVENUE · CLOSE TO THAT? STILL TALK TO US.