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BLOG · SHOPIFY AND E-COMMERCE

E-commerce from inside the accounts.

Guides and lessons from the stores we run every day: Shopify, Meta and TikTok ads, Klaviyo, tracking and profit.

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Tracking

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  • Frederik Sørensen
    MAY 2026
    Tracking2 MIN

    Server-side tracking in plain language

    What it fixes, what it doesn't, and why it is usually only worth the setup once a store turns over more than roughly DKK 2M a year.

    Frederik Sørensen
    MAY 2026
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