--- title: "Veterinary Clinic Case Study - 145% More Leads | Swerv Digital" description: "How we helped a veterinary clinic achieve 145% more leads and 63% lower lead cost through targeted Google Ads campaigns." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Swerv Digital", "alternateName": "Swerv Digital ApS", "url": "https://swervdigital.dk", "logo": "https://swervdigital.dk/favicon.png", "description": "Digitalt marketingbureau i Aarhus specialiseret i Google Ads, Meta Ads, TikTok Ads, Email Marketing, Videooproduktion og Websites.", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "areaServed": [ "DK", "EU" ], "sameAs": [], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "availableLanguage": [ "Danish", "English" ] }, "serviceType": [ "Digital Marketing", "Google Ads", "Meta Ads", "TikTok Ads", "Email Marketing", "Video Production", "Graphic Design", "Web Development" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Swerv Digital", "image": "https://swervdigital.dk/og-image.jpg", "url": "https://swervdigital.dk", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "geo": { "@type": "GeoCoordinates", "latitude": 56.1629, "longitude": 10.2039 }, "priceRange": "$$" } ] --- [![Swerv Digital](/assets/swerv-horizontal-logo-C3ddG7vX.png)](/en) [Services](/en/services) [All Services](/en/services)[Google Ads](/en/services/google-ads)[Meta Ads](/en/services/meta-ads)[TikTok Ads](/en/services/tiktok-ads)[Email Marketing](/en/services/email-marketing)[Websites & Webshops](/en/services/websites-webshops)[Graphic Design](/en/services/graphic-design)[Video Production](/en/services/video-production)[Tracking & Data](/en/services/tracking-data)[Automations](/en/services/automations) [Cases](/en/cases)[About](/en/about)[Team](/en/team)[Blog](/en/blog) 🇬🇧 EN [Dialogue and coffee?](/en/contact) [Back to cases](/en/cases) # Veterinary Clinic - Google Ads lead generation From few inquiries to full calendar through targeted Google Ads campaigns Client Veterinary Clinic Copenhagen Industry Healthcare (Veterinary) Duration 9 months Services Google Ads 145% Increased leads Increased leads 63% Lead price decreased Lead price decreased 4,54% Increased conv. rate Increased conv. rate ![Swerv team working with veterinary clinic](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Billeder%20af%20os/_SGA1672%201-fotor-20250905231526%201-min.jpg) ## Account takeover: Finding hidden potential Taking over an account that has run for a long time poses a simple question: Is there more to gain? For an established veterinary clinic already using Google Ads, the answer was yes. We went through their existing setup from A to Z to find new opportunities. With a systematic approach to bidding, keywords, and ads, we found potential for significant improvements. Google Ads ## The Challenge The veterinary clinic already had a Google Ads account that had been running for a long time, but they questioned whether there was more potential to unlock from their existing setup. ## The Solution We reviewed their existing setup from A to Z. With a systematic approach to bidding, keywords, and ads, we found significant improvement potential even in an already well-functioning account. ## Targeted campaigns that convert Through strategic keyword research and local geo-targeting, we created campaigns that captured customers in urgent situations with their pets. The result was a significant increase in qualified inquiries and a full calendar with new patients. Local search campaigns Call tracking implementation Conversion optimization ![Veterinary clinic Google Ads results](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/nano-banana-2025-09-04T13-17-11%201-min.png) ## Implementation How we ensured a full calendar 1 Focused strategy on primary service areas for dogs and cats 2 Strengthening local presence on Google Ads 3 Optimization of tracking setup for better data quality 4 Changed strategic focus to increase lead quality 5 Built scalable Google Ads structure for future growth ## Should we grab a coffee and discuss your business needs? 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