--- title: "Pure Vinduespolering Case Study - 72% Lower Lead Cost | Swerv Digital" description: "How we helped Pure Vinduespolering achieve 43.45 DKK lead price with Meta Ads and a custom window cleaner calculator." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Swerv Digital", "alternateName": "Swerv Digital ApS", "url": "https://swervdigital.dk", "logo": "https://swervdigital.dk/favicon.png", "description": "Digitalt marketingbureau i Aarhus specialiseret i Google Ads, Meta Ads, TikTok Ads, Email Marketing, Videooproduktion og Websites.", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "areaServed": [ "DK", "EU" ], "sameAs": [], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "availableLanguage": [ "Danish", "English" ] }, "serviceType": [ "Digital Marketing", "Google Ads", "Meta Ads", "TikTok Ads", "Email Marketing", "Video Production", "Graphic Design", "Web Development" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Swerv Digital", "image": "https://swervdigital.dk/og-image.jpg", "url": "https://swervdigital.dk", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "geo": { "@type": "GeoCoordinates", "latitude": 56.1629, "longitude": 10.2039 }, "priceRange": "$$" } ] --- [![Swerv Digital](/assets/swerv-horizontal-logo-C3ddG7vX.png)](/en) [Services](/en/services) [All Services](/en/services)[Google Ads](/en/services/google-ads)[Meta Ads](/en/services/meta-ads)[TikTok Ads](/en/services/tiktok-ads)[Email Marketing](/en/services/email-marketing)[Websites & Webshops](/en/services/websites-webshops)[Graphic Design](/en/services/graphic-design)[Video Production](/en/services/video-production)[Tracking & Data](/en/services/tracking-data)[Automations](/en/services/automations) [Cases](/en/cases)[About](/en/about)[Team](/en/team)[Blog](/en/blog) 🇬🇧 EN [Dialogue and coffee?](/en/contact) [Back to cases](/en/cases) # Pure Vinduespolering - Local lead generation with Meta Ads From local competition to dominant window cleaning service in Aarhus Client Pure Vinduespolering Industry Window Cleaning & Cleaning Duration 14 months Services Meta Ads Content creation - Video +2 more 43.45 DKK Lead price Lead price 72% Lead price decreased Lead price decreased by 5,6% CTR CTR ![Swerv team working with Pure Vinduespolering](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Billeder%20af%20os/_SGA1524-fotor-20250905231319%201-min.jpg) ## Winning through hyper-targeted efficiency In a competitive local market, you win through hyper-targeted efficiency. Our partnership with Pure Vinduespolering in Aarhus is a great example of that. To dominate the market in Aarhus and specifically Aarhus Ø, we executed a full digital transformation. The process included a new conversion-optimized website, a custom-built price calculator, and targeted Meta advertising. Now we're expanding the foundation with a focused local SEO strategy. Meta Ads Content creation - Video Window cleaner calculator development Website ## The Challenge Pure Vinduespolering wanted to optimize their digital marketing and automate the sales process. They spent a lot of time on customer dialogue for pricing and booking, which limited their scaling opportunities. ## The Solution We developed a window cleaner calculator that automates pricing and booking, combined with optimized Meta Ads and new website to reduce manual sales work and increase conversions. ## Professional video material We created professional video material that showcases Pure Vinduespolering's quality service and builds trust with potential customers in the local market. Through authentic storytelling and demonstration of their work, we achieved significantly higher engagement and conversion rates on social media. Professional service demonstration Local trust-building content Optimized for Meta Ads Your browser does not support the video tag. ## Implementation How we dominated the local market 1 Geo-targeted Meta Ads campaigns for Aarhus and surrounding areas 2 Development of professional video material for marketing 3 Development of custom-built window cleaner calculator 4 Design and development of new professional website 5 Implementation of Google My Business optimization for local visibility 6 Creation of local landing pages for different service areas 7 Conversion tracking and lead-scoring system for qualification ## Local marketing strategy How we further optimized in the Aarhus area ![Pure Vinduespolering local marketing strategy](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/TN-PVP--42%204-min.png) ### Geo-targeting Precise targeting of local customers in Aarhus and surrounding areas ### Local optimization Further optimization of local search results and visibility ### Conversion Focus Optimized landing pages for maximum conversion ## New professional website With window cleaner calculator and optimized user experience https://purevinduespolering.dk/ [Visit Website](https://purevinduespolering.dk/) ### Window cleaner calculator Custom-built calculator that automates pricing and booking. Customers can get instant price estimates and book directly without the need for customer dialogue, saving Pure Vinduespolering enormous amounts of time on the sales process. ### Optimized user experience Responsive design optimized for all devices with focus on local SEO and fast loading to significantly improve conversion rates. ## Should we grab a coffee and discuss your business needs? Let us help you achieve similar results [Non-binding conversation over coffee?](/en/contact) ## See more Swerv cases All CasesEcommerceService Business [ ![Moving Company in Copenhagen](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/THNP--36%201-min.png) service ### Moving Company in Copenhagen Streamlining, automation and scaling via Meta ads and Google ads. 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