--- title: "Jons Madklub Case Study - 38% Revenue & 88% Profit Growth | Swerv Digital" description: "See how we helped Jons Madklub achieve 38% revenue increase and 88% gross profit growth through Shopify migration, logistics setup, and content production." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Swerv Digital", "alternateName": "Swerv Digital ApS", "url": "https://swervdigital.dk", "logo": "https://swervdigital.dk/favicon.png", "description": "Digitalt marketingbureau i Aarhus specialiseret i Google Ads, Meta Ads, TikTok Ads, Email Marketing, Videooproduktion og Websites.", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "areaServed": [ "DK", "EU" ], "sameAs": [], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "availableLanguage": [ "Danish", "English" ] }, "serviceType": [ "Digital Marketing", "Google Ads", "Meta Ads", "TikTok Ads", "Email Marketing", "Video Production", "Graphic Design", "Web Development" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Swerv Digital", "image": "https://swervdigital.dk/og-image.jpg", "url": "https://swervdigital.dk", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "geo": { "@type": "GeoCoordinates", "latitude": 56.1629, "longitude": 10.2039 }, "priceRange": "$$" } ] --- [![Swerv Digital](/assets/swerv-horizontal-logo-C3ddG7vX.png)](/en) [Services](/en/services) [All Services](/en/services)[Google Ads](/en/services/google-ads)[Meta Ads](/en/services/meta-ads)[TikTok Ads](/en/services/tiktok-ads)[Email Marketing](/en/services/email-marketing)[Websites & Webshops](/en/services/websites-webshops)[Graphic Design](/en/services/graphic-design)[Video Production](/en/services/video-production)[Tracking & Data](/en/services/tracking-data)[Automations](/en/services/automations) [Cases](/en/cases)[About](/en/about)[Team](/en/team)[Blog](/en/blog) 🇬🇧 EN [Dialogue and coffee?](/en/contact) [Back to cases](/en/cases) # Jons Madklub - Soon Denmark's largest pizza brand From vision to soon Denmark's largest pizza brand through complete strategic partnership Client Jons Madklub Industry E-commerce (Food) Duration 8 months Services Google Ads Meta Ads +5 more 38% Revenue Revenue increase 88% Gross profit Gross profit increase 6.2 Avg. ROAS Average ROAS ![Jons Madklub pizza branding](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/DSC01397%201-min.png) ## From startup to soon Denmark's largest pizza brand Jon had a vision to create soon Denmark's largest pizza brand, but needed a complete partner to handle everything from marketing to business development and logistics. We became more than just a marketing agency - we became Jon's strategic partner and took complete responsibility for digital marketing, business development, purchasing and logistics. Google Ads Meta Ads Email Marketing Website SEO Purchasing Strategy ## The Challenge Jon had a visionary idea and a strong foundation, but needed a complete partner to execute a comprehensive transformation of the business - from marketing to e-commerce platform, logistics and content production. ## The Solution We executed a comprehensive transformation that included switching to Shopify, implementing a new logistics setup, professional product photos for the entire product range, and significantly scaling content production. At the same time, we increased the advertising budget to maximize commercial impact. ## Creative content that sells We created engaging video and image content that showcases Jons Madklub's unique pizza experience and builds the brand's identity as Denmark's leading pizza brand. Through strategic storytelling and appetizing visualization, we achieved significantly higher engagement and conversion rates across all social media and advertising channels. Professional food production Social media optimized content Brand storytelling Your browser does not support the video tag. ## Implementation How we built Denmark's largest pizza brand 1 Switch to Shopify e-commerce platform 2 Implementation of new logistics setup 3 Professional product photos for entire product range 4 Significant scaling of content production 5 Increased advertising budget for maximum commercial impact 6 Complete takeover of Google Ads and Meta Ads 7 Implementation of email marketing automation ## Brand development Graphic identity and marketing materials ![Jons Madklub pizza kit design](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Graphic%20Section/Pizza%20Kit%20\(3\)%201-min.png) ![Jons Madklub brand materials](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Graphic%20Section/Bog%20\(3\)%201-min.png) ## Should we grab a coffee and discuss your business needs? 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