---
title: "Fertility Clinic Case Study - 168% More Leads | Swerv Digital"
url: https://swervdigital.dk/en/cases/fertility-clinic
description: "How we helped a fertility clinic achieve 168% more leads and 55% lower lead cost with respectful Google & Meta Ads marketing."
lang: en
---

# Fertility Clinic - Google & Meta Ads lead generation

How we help couples on their journey to parenthood with respectful marketing

Client

Fertility Clinic Copenhagen

Industry

Healthcare (Fertility)

Duration

30 months

Services

Google Ads Meta Ads

168%

Increased leads Increased leads

55%

Lead price decreased Lead price decreased

8.2M

Local impressions Local impressions

Image: Swerv team working with fertility clinic (https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Billeder%20af%20os/_SGA1481-fotor-20250905231458%201-min.jpg)

## Navigating strict rules to deliver results

Some industries are harder to advertise in than others. Fertility treatment is one of them. Here you're not just working with Google's and Meta's rules, but also with legislation.

That was the starting point when we began the collaboration with a fertility clinic. The task was to create results within those constraints. We built a strategy focusing on both visibility at the top of the funnel and conversions at the bottom.

Google Ads

Meta Ads

## The Challenge

The fertility clinic had many couples who needed help, but it can be difficult to reach them in a respectful way. They had to be careful not to seem intrusive.

## The Solution

We helped them create ads on Google and Facebook that reach the right people without being intrusive. All with respect for the couples' situation.

## Respectful help that works

We created ads that show understanding and empathy, and that reach couples considering fertility treatment.

The result was more inquiries from couples who were ready to take the next step.

Ads that show understanding

Respect for privacy

Helpful tone in all ads

Image: Fertility clinic digital marketing results (https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/nano-banana-2025-09-04T13-20-21%201-min.png)

## Implementation

How we helped more couples on their journey

1

Scaling of Meta Ads and Google Ads campaigns

2

Strengthening communication and increasing relevance

3

Building branding strategy for strong local presence

4

Optimization of tracking setup in high-competition market

5

Continuous optimization with focus on quality over quantity

## Should we grab a coffee and discuss your business needs?

Let us help you achieve similar results

## See more Swerv cases

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### Fertility Clinic in Copenhagen

Google ads and Meta ads lead generation and branding

Increased Leads

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Lead Price Dropped

55%

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https://swervdigital.dk/en/cases/fertility-clinic

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