--- title: "Fertility Clinic Case Study - 168% More Leads | Swerv Digital" description: "How we helped a fertility clinic achieve 168% more leads and 55% lower lead cost with respectful Google & Meta Ads marketing." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Swerv Digital", "alternateName": "Swerv Digital ApS", "url": "https://swervdigital.dk", "logo": "https://swervdigital.dk/favicon.png", "description": "Digitalt marketingbureau i Aarhus specialiseret i Google Ads, Meta Ads, TikTok Ads, Email Marketing, Videooproduktion og Websites.", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "areaServed": [ "DK", "EU" ], "sameAs": [], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "availableLanguage": [ "Danish", "English" ] }, "serviceType": [ "Digital Marketing", "Google Ads", "Meta Ads", "TikTok Ads", "Email Marketing", "Video Production", "Graphic Design", "Web Development" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Swerv Digital", "image": "https://swervdigital.dk/og-image.jpg", "url": "https://swervdigital.dk", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "geo": { "@type": "GeoCoordinates", "latitude": 56.1629, "longitude": 10.2039 }, "priceRange": "$$" } ] --- [![Swerv Digital](/assets/swerv-horizontal-logo-C3ddG7vX.png)](/en) [Services](/en/services) [All Services](/en/services)[Google Ads](/en/services/google-ads)[Meta Ads](/en/services/meta-ads)[TikTok Ads](/en/services/tiktok-ads)[Email Marketing](/en/services/email-marketing)[Websites & Webshops](/en/services/websites-webshops)[Graphic Design](/en/services/graphic-design)[Video Production](/en/services/video-production)[Tracking & Data](/en/services/tracking-data)[Automations](/en/services/automations) [Cases](/en/cases)[About](/en/about)[Team](/en/team)[Blog](/en/blog) 🇬🇧 EN [Dialogue and coffee?](/en/contact) [Back to cases](/en/cases) # Fertility Clinic - Google & Meta Ads lead generation How we help couples on their journey to parenthood with respectful marketing Client Fertility Clinic Copenhagen Industry Healthcare (Fertility) Duration 30 months Services Google Ads Meta Ads 168% Increased leads Increased leads 55% Lead price decreased Lead price decreased 8.2M Local impressions Local impressions ![Swerv team working with fertility clinic](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Billeder%20af%20os/_SGA1481-fotor-20250905231458%201-min.jpg) ## Navigating strict rules to deliver results Some industries are harder to advertise in than others. Fertility treatment is one of them. Here you're not just working with Google's and Meta's rules, but also with legislation. That was the starting point when we began the collaboration with a fertility clinic. The task was to create results within those constraints. We built a strategy focusing on both visibility at the top of the funnel and conversions at the bottom. Google Ads Meta Ads ## The Challenge The fertility clinic had many couples who needed help, but it can be difficult to reach them in a respectful way. They had to be careful not to seem intrusive. ## The Solution We helped them create ads on Google and Facebook that reach the right people without being intrusive. All with respect for the couples' situation. ## Respectful help that works We created ads that show understanding and empathy, and that reach couples considering fertility treatment. The result was more inquiries from couples who were ready to take the next step. Ads that show understanding Respect for privacy Helpful tone in all ads ![Fertility clinic digital marketing results](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/nano-banana-2025-09-04T13-20-21%201-min.png) ## Implementation How we helped more couples on their journey 1 Scaling of Meta Ads and Google Ads campaigns 2 Strengthening communication and increasing relevance 3 Building branding strategy for strong local presence 4 Optimization of tracking setup in high-competition market 5 Continuous optimization with focus on quality over quantity ## Should we grab a coffee and discuss your business needs? 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