--- title: "By Doodle Dog Case Study - +7.53M DKK Revenue & Nordic Expansion | Swerv Digital" url: https://swervdigital.dk/en/cases/by-doodle-dog description: "How we helped By Doodle Dog achieve 5.1 ROAS, +7.53M DKK revenue, and successful Swedish market expansion through aggressive Google Ads scaling." lang: en --- # By Doodle Dog - Profitable growth & Nordic expansion Aggressive but controlled scaling with Swedish market expansion in 60 days through strategic Google Ads and email marketing ### CLIENT By Doodle Dog ### INDUSTRY E-commerce ### DURATION 18 months ### SERVICES Google Ads Email Marketing Strategy +7.53M Increased revenue Revenue 5.1 Sustained ROAS ROAS 1021% Google budget increase Budget ↑ ## Profitable growth is a discipline Especially for self-financed businesses, where the bottom line must keep up with every krone invested. Our partnership with By Doodle Dog is a strong example of this. The strategy was clear: Aggressive but controlled scaling. We significantly increased the Google budget and executed a fast, successful expansion to the Swedish market. 1021% Google budget increase with sustained ROAS Sweden established as profitable market in 60 days Email marketing revenue lifted from 5% to 13% Image: Swerv team working on By Doodle Dog campaign (https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Billeder%20af%20os/_SGA1642-1-fotor-2025090523114%201-min.jpg) ## The Challenge By Doodle Dog is a self-financed business where the bottom line must keep up with every krone invested. They needed a partner who could execute aggressive but controlled scaling with sustained profitability - and expand into new Nordic markets. ## The Solution The strategy was clear: Aggressive but controlled scaling. We significantly increased the Google budget by 1021% and executed a fast, successful expansion to the Swedish market in just 60 days. Meanwhile, email marketing was optimized, lifting the revenue share from 5% to 13%. ## Hear from Torben Torben from By Doodle Dog shares his experience working with Swerv and how the partnership has helped scale the business profitably. From aggressive Google Ads scaling to Nordic expansion - hear firsthand about the journey and results. Strategic partnership Profitable growth focus Nordic market expansion Your browser does not support the video tag. ## Creative ads We created targeted ads that spoke directly to dog owners' needs and desires Image: By Doodle Dog customer review ad (https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Graphic%20Section/Anmeldelse-min.png) Image: By Doodle Dog shopping basket ad (https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Graphic%20Section/Kurv%20(2)%201-min.png) Image: By Doodle Dog car seat product ad (https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Graphic%20Section/Bilsaede%20(2)-min%202.jpeg) ## Implementation A structured approach that ensured measurable results from day one 1 Aggressive but controlled scaling of Google budget by 1021% 2 Fast, successful expansion to Swedish market in just 60 days 3 Email marketing optimized to strengthen direct revenue 4 Email marketing revenue share lifted from 5% to 13% 5 Sustained profitable ROAS of 5.1 despite significant budget scaling 6 Implementation of advanced email marketing automation flows 7 Strategic setup of Shopping Ads and Search Ads campaigns 8 Optimization of product feeds for maximum profitability 9 Next step: Aggressive scaling of Swedish market and new markets in 2026 ## Ready to scale your e-commerce? Let us help you achieve similar results. Book a free consultation and get a tailored strategy for your business. Book a non-binding conversation (https://swervdigital.dk/en/contact) ## Selection of cases service ### Moving Company in Copenhagen Streamlining, automation and scaling via Meta ads and Google ads. Leads 6,101+ Budget Scaled 500% Google Ads Meta Ads Automation https://swervdigital.dk/en/cases/cph-flyt ecommerce ### Dog Webshop Google Ads growth case for dog webshop ROAS 5.1 Increased Revenue +7.53M Google Ads Email Marketing Strategy +1 more https://swervdigital.dk/en/cases/by-doodle-dog service ### Window Cleaner in Aarhus Meta Ads lead generation for window cleaning Lead Price 43,45 kr Lead Price Dropped 72% Meta Ads Strategy Website https://swervdigital.dk/en/cases/pure-window-cleaning service ### B2B Loupes company B2B lead generation in multiple markets for specialist equipment Increased Leads 166% Increased Traffic 119% Google Ads Strategy πŸ‡΅πŸ‡±πŸ‡©πŸ‡ͺπŸ‡ΈπŸ‡ͺπŸ‡¦πŸ‡Ί https://swervdigital.dk/en/cases/b2b-loupes service ### Veterinary Clinic Google ads lead generation for veterinary clinic Increased Leads 145% Lead Price Dropped 63% Google Ads https://swervdigital.dk/en/cases/veterinarian service ### Course Program for Artists and Creatives Lead generation of artists and creatives who want to be self-employed. Leads 2,497+ Lead Price 32kr Meta Ads Strategy Webinars https://swervdigital.dk/en/cases/ovation service ### Fertility Clinic in Copenhagen Google ads and Meta ads lead generation and branding Increased Leads 168% Lead Price Dropped 55% Google Ads Meta Ads https://swervdigital.dk/en/cases/fertility-clinic ecommerce ### Pizza Webshop Complete webshop growth and optimization ROAS 6.2 Increased Profit 88% Google Ads Meta Ads Email Marketing +3 more https://swervdigital.dk/en/cases/jons-food-club ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "name": "Swerv Digital", "alternateName": "Swerv Digital ApS", "url": "https://swervdigital.dk", "logo": "https://swervdigital.dk/favicon.png", "description": "Digitalt marketingbureau i Aarhus specialiseret i Google Ads, Meta Ads, TikTok Ads, Email Marketing, Videooproduktion og Websites.", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "areaServed": [ "DK", "EU" ], "sameAs": [], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "availableLanguage": [ "Danish", "English" ] }, "serviceType": [ "Digital Marketing", "Google Ads", "Meta Ads", "TikTok Ads", "Email Marketing", "Video Production", "Graphic Design", "Web Development" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Swerv Digital", "image": "https://swervdigital.dk/og-image.jpg", "url": "https://swervdigital.dk", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "geo": { "@type": "GeoCoordinates", "latitude": 56.1629, "longitude": 10.2039 }, "priceRange": "$$" } ] ```