--- title: "B2B Loupes Case Study - 166% More Leads | Swerv Digital" description: "How we helped a B2B specialist equipment company expand to 4 international markets with 166% increased leads through Google Ads." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Swerv Digital", "alternateName": "Swerv Digital ApS", "url": "https://swervdigital.dk", "logo": "https://swervdigital.dk/favicon.png", "description": "Digitalt marketingbureau i Aarhus specialiseret i Google Ads, Meta Ads, TikTok Ads, Email Marketing, Videooproduktion og Websites.", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "areaServed": [ "DK", "EU" ], "sameAs": [], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "availableLanguage": [ "Danish", "English" ] }, "serviceType": [ "Digital Marketing", "Google Ads", "Meta Ads", "TikTok Ads", "Email Marketing", "Video Production", "Graphic Design", "Web Development" ] }, { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Swerv Digital", "image": "https://swervdigital.dk/og-image.jpg", "url": "https://swervdigital.dk", "address": { "@type": "PostalAddress", "addressLocality": "Aarhus", "addressCountry": "DK" }, "geo": { "@type": "GeoCoordinates", "latitude": 56.1629, "longitude": 10.2039 }, "priceRange": "$$" } ] --- [![Swerv Digital](/assets/swerv-horizontal-logo-C3ddG7vX.png)](/en) [Services](/en/services) [All Services](/en/services)[Google Ads](/en/services/google-ads)[Meta Ads](/en/services/meta-ads)[TikTok Ads](/en/services/tiktok-ads)[Email Marketing](/en/services/email-marketing)[Websites & Webshops](/en/services/websites-webshops)[Graphic Design](/en/services/graphic-design)[Video Production](/en/services/video-production)[Tracking & Data](/en/services/tracking-data)[Automations](/en/services/automations) [Cases](/en/cases)[About](/en/about)[Team](/en/team)[Blog](/en/blog) 🇬🇧 EN [Dialogue and coffee?](/en/contact) [Back to cases](/en/cases) # B2B Loupes Company - International expansion through Google Ads From local supplier to international market leader through strategic Google Ads expansion Client Specialist equipment company Industry B2B Specialist Equipment Duration 17 months Services Google Ads Strategy +1 more 🇵🇱🇩🇪🇸🇪🇦🇺 4 countries Markets expanded to 166% Increased leads Increased leads 119% Increased traffic Increased traffic ![Swerv team working on international expansion](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Billeder%20af%20os/_SGA1649-fotor-2025090601342%201-min.jpg) ## Sometimes a single channel is enough to change the game Before we came into the picture, Google Ads wasn't something they could really get to work. We approached the task with a clear strategy: Get the fundamentals right and use it to scale internationally. It worked. We rolled out profitable Google Ads campaigns in Germany, Sweden, Poland, and Australia. It not only paid off in the new markets but lifted the entire business. Google Ads went from being an uncertain budget item to becoming a solid and profitable part of their business. Google Ads Strategy 🇵🇱🇩🇪🇸🇪🇦🇺 ## The Challenge The company had a strong product in specialist equipment, but needed to expand to international markets and scale their B2B lead generation across different cultures and languages. ## The Solution We developed an international Google Ads strategy with country-specific campaigns and culturally adapted messaging to penetrate four new markets: Poland, Germany, Sweden and Australia. ## International marketing strategy Through extensive market analysis and cultural adaptation, we created campaigns that resonated with local audiences in each market. The result was a successful expansion to four new markets with strong results from day one. Country-specific campaigns Cultural adaptation of messaging Multi-language tracking ![International expansion results](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/nano-banana-2025-09-04T13-15-01%201-min.png) ## Implementation How we expanded to four new markets 1 Market analysis and competitor research in Poland, Germany, Sweden and Australia 2 Creation of country-specific Google Ads campaigns 3 Consulting on ads and strategy for new markets 4 Implementation of advanced tracking setup that tracks different dealers per country based on Google Ads performance 5 A/B testing of messaging across cultures and markets ## Should we grab a coffee and discuss your business needs? Let us help you achieve similar results [Non-binding conversation over coffee?](/en/contact) ## See more Swerv cases All CasesEcommerceService Business [ ![Moving Company in Copenhagen](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/THNP--36%201-min.png) service ### Moving Company in Copenhagen Streamlining, automation and scaling via Meta ads and Google ads. 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Leads 2,497+ Lead Price 32kr Meta Ads Strategy Webinars View full case ](/en/cases/ovation) [ ![Fertility Clinic in Copenhagen](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/nano-banana-2025-09-04T13-20-21%201-min.png) service ### Fertility Clinic in Copenhagen Google ads and Meta ads lead generation and branding Increased Leads 168% Lead Price Dropped 55% Google Ads Meta Ads View full case ](/en/cases/fertility-clinic) [ ![Pizza Webshop](https://uftwhxpgrunihetzgekj.supabase.co/storage/v1/object/public/Case%20images/DSC01397%201-min.png) ecommerce ### Pizza Webshop Complete webshop growth and optimization ROAS 6.2 Increased Profit 88% Google Ads Meta Ads Email Marketing +3 more View full case ](/en/cases/jons-food-club) Previous slide Next slide ![Swerv Digital](/assets/swerv-horizontal-logo-C3ddG7vX.png) We create results through data-driven marketing. 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